The Bencivenga 100 Seminar ~ means of Gary Bencivenga
5DVDs(Video) + 1DVD(Ads) + Transcripts | 3.06 GB
Gary Bencivenga is any of the world's most respected copywriters.
Specializing exclusively in control response for more than 40 years, Gary apprenticed in subordination to John Caples at BBDO and later David Ogilvy at Ogilvy & Mather, amidst several other legendary copy masters.
Gary has created breakthrough campaigns in quest of many of the most successful aim marketers in America, including Phillips Publishing, Boardroom, Rodale, KCI Communications, Prentice Hall, Double Day, Time, Business Week, Forbes and Merrill Lynch, in the midst of dozens of others.
He is at present retired but keeps his hand in a not many direct marketing enterprises in which he is any one an owner or partner.